Sunday, July 15, 2012

Barbie Collectors vs. Mattel: 1997's 'Pink Anger' - National Barbie Collecting Examiner


15th anniversary of Pink Anger: Barbie fans vs. Mattel

I was a staff writer for Barbie Bazaar magazine, as well as a contributor to Miller's Fashion Doll magazine, White's Guide to Collecting and other doll collecting magazines in 1997 when Mattel's legal department made the business decision to clamp down hard on people with Barbie doll websites, magazines, etc. Almost anything and anyone who used the word Barbie in any form or fashion not under Mattel's direct control received legal cease and desist letters. This article tells the story of Pink Anger.

The Barbie doll reached the height of its collectibility in 1997 with even brand-new dolls commanding staggering prices on the secondary market. In 1997, Barbie was responsible for 80% of sales in the doll segment of the billion dollar toy market. Then something went wrong.

Read the article at: 15th anniversary of Pink Anger: Barbie fans vs. Mattel - National Barbie Collecting Examiner

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